Xposure™ has a number of built-in Marketing Features that an agent can utilize as they see fit. They can all be used for the listing, or you can use only the ones that are applicable.
To Access the Marketing Features, click the Listings tab, and then in the Tool drop down it will be listed, Below are two views dependent on your boards setup.
The Marketing Features will open in a separate tab. The different areas are listed across the top. You can either click the feature to be taken to that area, or you can scroll down the page and they are all listed one at a time.
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If you make any changes to the features listed below, ensure you click the green Save button that will be shown along the bottom middle of the page. If you miss this step and close the page, your changes will not be reflected. |
Click below to learn more about each feature.
Listing Info
The Listing/Basic Information area allows you to customize the Public Display Name, Enable the Live Tour Information, and generate a QR Code quickly.
The Public Display Name will default to the property address but you can update the name in the field as shown below.
Enabling the Live Tour will add a "Live Tour" button on the listing that an Agent or Consumer will see on the listing. They can then book a live video tour with you.
QR Codes will generate a QR code that opens the listings custom website. Each listing has its own QR code and can be placed on print marketing that a consumer can scan for more information.
Design Center
Xposure™ has an integrated design center with Canva for you to create customized brochures to add even more content to your listings. Click here for a detailed FAQ for this tool.
Branding
Xposure™ builds a unique website for every one of your listings, and packs it with digital content to fill the consumer demand for knowledge. Click here for a detailed FAQ for this tool.
Custom Link
Adding a custom link to your listings gives you many options to include more information on the listing, or the neighborhood. Click here for a detailed FAQ for this tool.
Comparables
Agents can optionally enable Comparable properties of their listings. This feature will be embedded into the listing for Agents or Consumers to explore.
If an agent clicks the embedded Comparables link they will be redirected to an Xposure™ results page with the comparables listed.
If a consumer clicks the embedded Comparables link (shown here) they will be taken to your Personal Agent Portal to review the other properties with your contact information rather than the listing agent.
Lifetime Stats
Under Lifetime Stats you will see a number of high level statistics of the listing.
When you scroll to the bottom of the stats, you will see a button to the detailed Site Stats Dashboard. Click the button to open the detailed Dashboard.
You can also email a high-level report to your seller by entering their email here and clicking the send button.
Tracking ID
The last area is an optional area for agents that utilize Google Analytics 4 or Facebook Pixel.
To add one or both Analytics, go to the Web tab, and then Click on the branding area on the left hand menu. Analytics are just under Branding. You can add your ID's here to start receiving the insights to your Business Page.
Agents can add their Google Analytics 4 tracking code to track all of the Xposure listing websites as well under the More tab, and then scroll to the bottom of the User Information area.